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During the build stage, your business will be establishing, testing and improving systems and processes to deliver the product or service that your customer is wanting. Your business will benefit from utilizing a build-measure-learn loop, which is a repeated process of turning ideas into products, measuring the processes, reactions, responses and behaviors of customers, and learning whether to proceed or to innovate, improve or pivot operations or the business idea. Globally, there is an increasing focus on sustainability. Food businesses can benefit from building sustainability into the core of their business. Adopting an ESG (environmental, social, governance) perspective and integrating sustainability into your business model builds a true connection with your customers and can provide you with a competitive edge.